Why Raising Your Course Price Isn’t Enough

As a wellness expert and online educator, you know that your time and expertise are worth a premium price point. But it's not just about the initial investment - it's about the long-term value you provide to your clients.

The harsh reality is that the majority of online course buyers never even finish the course, regardless of price. Only about 3% of those who purchase an online course actually complete it.

To truly succeed in this industry, you need a tool that not only brings in revenue, but also guarantees consistent results and long-term engagement from your clients. After all, a one-time high investment isn't enough to truly educate and empower your clients to achieve their goals. Stand out in the crowded online learning space by gamifying.

Why People Don't Complete Your Courses

Marketing guru Jay Abraham says that people buy courses to solve a problem they have.

So when they buy the course, part of them wants to believe they’ve already solved their problem.

This idea they have solved the problem just by purchasing the course is common whether the course is priced high or low.

But when they start your course, they typically think of two words: hard and work.

The Heart of the Problem 💔

If you're like most of our clients, your course is part of your mission. It's your calling and you'd like it to make a difference.

You've had the courage to put together something that can possibly change lives.

But if students don't finish the course, they aren't getting the benefits you wanted.

Plus, there's a connected issue, if they don't go through your course, they're much less likely to buy another course from you in the future.

It's not fair. You gave your course your heart and your energy. It really does help people.

Fortunately, there's a simple way for you to get people to complete your course.

You can change the world (and your business) once you understand…

The Power of Gamification

It is a universal phenomenon.

We’re not only talking about kids playing on an Xbox. People of all ages love playing games, especially on their computers, tablets, and smartphones.

When people are playing in a game, they can easily lose track of time. Mothers of all decades know the feeling of being ignored when they called children in for dinner.

When you add gamification to your course or training, you’ll dramatically increase student satisfaction, engagement, completion and super-profitable follow on sales.

The Powerful Science of Gamification

Modern psychology owes a debt of gratitude to B.F. Skinner, who showed that periodic positive rewards boost response and learning in animals.

He was surprised by how long a pigeon, or a rat would press a button to get a treat. But he was absolutely stunned when he tested his ideas on college students.

Just as he trained rats to run a maze for a tidbit, Skinner trained college students to run a maze in return for a dollar as the prize.

At the end of the day, the pigeons and rats were returned to their cages and went to sleep. The college students were another story. They broke into the lab late at night to continue running the maze in hopes of a reward.

And it’s actually simple to gamify your course...

With GetHealthyEDU, you can gamify, customize and sell through your GetHealthy store easily and seamlessly!

*Some of this content was borrowed from our gamification partner, Xperiencify, with their permission.